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Instagram adds personalised video suggestions to ‘Explore’ section

New Delhi: Facebook’s picture sharing app Instagram has been focusing a lot on videos in the recent past. It has now updated its ‘Explore’ section to add video channels that will appear in a feed
India TV Tech Desk April 16, 2016 11:34 IST
India TV Tech Desk

New Delhi: Facebook’s picture sharing app Instagram has been focusing a lot on videos in the recent past. It has now updated its ‘Explore’ section to add video channels that will appear in a feed according to users’ preferences.

Also the users will be able to see how many views their video got, as well as being able to record 60-second clips, which was earlier limited to 15 seconds since June 2013.

The company has added a new suggested videos queue called "Videos You Might Like" that collects clips from across the app's global community. As users scroll through the Explore grid, they may also see 'Featured' channels filled with videos on specific topics.

The Instagram team also said that this new look doesn't change how Explore works, instead it will only show the videos related to others that the users might have watched previously. As users will "like" more and more videos, Explore will learn more about their preferences and according will personalise their channels.

For now, the new Explore tab is only available in the US, but will soon roll out all over the world. Instagram v7.20 is available on Apple's App Store and Google Play.

On the company's blog post, the team said:

"As people share more videos than ever before, we're making it easier to discover the ones you'll love. To begin, you'll find a personalised channel called "Videos You Might Like" that collects videos from across Instagram's global community into a seamless viewing experience. And as you scroll through the Explore grid, you may also see "Featured" channels filled with videos on specific topics."

"Even with these changes, Explore still works the same way: It connects you to posts about your interests from people you don't yet follow. The more you like, the better Explore gets, adjusting to your preferences and showing you more of the stuff you enjoy. And if you see something you don't like, tap "See Fewer Posts Like This" in the '...' menu to make your Explore experience even better."