Only 4 months old, Reliance Jio’s Lyf claims fifth spot in smartphone market
New Delhi: Reliance Digital has emerged as India's fifth largest smartphone player in its first quarter since its launch making waves among the smartphone vendors in the country.
In a Counterpoint Research report Reliance’s LYF brand has become the fifth largest smartphone vendor in India with a market share of seven percent.
Reliance Digital has shipped around 1.7 million LYF branded smartphones in the first quarter of 2016, which has helped to acquire a market share of seven percent. LYF is placed in the fifth position below Samsung — the market leader with 29 percent market share, Micromax (17 percent), Intex (10 percent) and Lenovo (8 percent). Also according to the reports LYF has become the second-largest LTE smartphone provider after Samsung.
"In first quarter of its inception, Lyf instantly climbed to become one of the top five smartphone brands in India in terms of shipment volumes," Tarun Pathak, senior analyst at Counterpoint said in a report by ET.
Becoming the fifth largest smartphone vendor in just four months of launch has been a big achievement for the company. Reliance Digital has launched four series of smartphones under the LYF brand, called Fame, Water, Fire and Earth. The smartphones are priced between Rs 5,500 and Rs 19,500 and all VoLTE and VoWiFi support. They are also preloaded with a bunch of Jio apps like Jio chat, Jio Money, my Jio, Jio Beats, Jio Mags , Jio express news, Jio on demand, and Jio play.
Also Reliance Jio has been testing 4G LTE services with its employees who use LYF-branded smartphones. Jio has also said that it is testing its services with around half-a-million users, most of whom use LYF-branded smartphones as well.