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Twitter launches promoted #Stickers for brands

India TV Business Desk New Delhi August 16, 2016 15:02 IST
India TV Business Desk

Micro-blogging site Twitter has launched Promoted #Stickers which allows brands to create and promote custom stickers for users.

Brands can design four to eight stickers that will appear in the Twitter #Stickers library.

“Promoted #Stickers are live! Design custom stickers that add creativity to a person’s photos,” the company said on in a blog post.

Promoted #Stickers are available globally to select marketers with a managed account, it added.

Pepsi is the exclusive launch partner of Promoted #Stickers and will share nearly 50 custom stickers across 10 markets, including India, for fans to use as part of their global "PepsiMoji" campaign.

Twitter recently introduced #Stickers for users to add a pop of creativity to photos and connect them to the world on its platform.

Since then, millions of photos have been tweeted using #Stickers across sports, news and entertainment.

#Stickers act as a visual hashtag which means that photos with your brand's sticker will be connected and discoverable to anyone who taps your brand's sticker.

This allows a brand to see and engage with the people who are using their stickers in creative ways.

With IANS Inputs