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Xiaomi Smartphones sales in India up 72%, ships 880k Redmi Note 3 units in Q2

Chinese tech major Xiaomi on Monday said its smartphone sales in India have grown by 72 per cent in the last two years. The company, which entered the Indian market in 2014, gets a lion's
India TV Business Desk New Delhi August 23, 2016 7:23 IST
India TV Business Desk

Chinese tech major Xiaomi on Monday said its smartphone sales in India have grown by 72 per cent in the last two years.

The company, which entered the Indian market in 2014, gets a lion's share of its sales from the online platform.

"We entered India in July 2014 and disrupted the smartphone industry with high-quality devices. We have since then seen an incredible growth rate of 72 per cent year-on-year (July 2014 to July 2016) in terms of smartphone sales," Xiaomi India head Manu Jain told PTI.

He, however, declined to comment on the total number of handsets sold by the company in India.

The company also sells other products and accessories like tablets, power banks and bluetooth speakers in India.

Mr Jain said Xiaomi India sold 1.75 million units of the Redmi Note 3 in five months of the handset's launch in March.

"Redmi Note 3 is the single highest-shipped smartphone ever in the history of India's online market in any given quarter," Mr Jain said citing data by research firm IDC.

Also, Xiaomi shipped 880,000 units of the Redmi Note 3 in the online channel in the April-June quarter of 2016.

"This is almost twice the volume of the second highest-shipped smartphone in the online channel in India... We are among the top three players online with about 11-15 per cent share of the handsets bought online," Mr Jain said.

The company also recently celebrated selling more than 110 million Redmi devices worldwide. In India, the brand has had a good amount of success as well. Since last year, Xiaomi is shipping more than 1 million devices.

About 28 per cent of handsets shipped in India are through the online channel. 

 

As per IDC data, smartphone market revived after declining for two successive quarters by registering 27.5 million units of smartphones shipments in CY Q2 2016.

PTI inputs