Apple, Google again named best global brands
New York: Technology giants Apple and Google have been adjudged the best brands in the world for the third consecutive year as technology companies dominated Interband's 16th annual best global brands report.
"For the third year in a row, Apple (ranked first) and Google (ranked second) claim the top positions. Valued at $170.276 billion, Apple increased its brand value by 43%," Interbrand said.
"Google, valued at $120.314 billion, increased its brand value by 12%," the brand consultancy firm said in a release.
Microsoft (ranked fourth) edged ahead of IBM (ranked fifth), and Amazon (ranked tenth) entered the top 10 for the first time with a brand value of $37.948 billion.
Coca Cola took the third spot, Samsung retained its seventh rank. Facebook, which was the top riser in the report, was placed 23rd by Interbrand.
"The report examines what it takes for brands to succeed in today's hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life," Jez Frampton, Interbrand's global chief executive officer, said.
"Many of the brands in this year's Top 100 are aligned with people's priorities, that they are able to integrate into their everyday lives," he added.