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App Watch: Will you be my between? app for lovers

Eoul, South Korea : If ever in doubt about your guy's commitment to a relationship, ask him if he would commit to an app.A growing number of young couples in Asia are sharing special moments
India TV News Desk January 24, 2014 6:57 IST
India TV News Desk
Eoul, South Korea : If ever in doubt about your guy's commitment to a relationship, ask him if he would commit to an app.

A growing number of young couples in Asia are sharing special moments in the privacy of Between, a tight networking app that links only two people.

In an age of social media overload where tweets, Instagram and Facebook postings can invite unwanted attention from parents and employers, Between feels like a digital safe haven that blocks outside noise and keeps memories just for two.

Created by Seoul-based startup Value Creators & Company, Between hit 5 million downloads in two years. About two thirds of the users are in South Korea with their average age in the mid-20s. Between has attracted more than half a million users in Japan and is expanding in Thailand and Singapore. Hundreds of thousands of Chinese and American couples have also joined.

Value Creators CEO Park Jaeuk said social media fatigue is the main driver behind Between. As more people join Facebook, Twitter, and chat-based services such as Line and Kakao Talk, Between sees a bigger chance to grow its user numbers.