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Facebook buys link-sharing service Branch for $15 million

New Delhi: Facebook said it has acquired Branch, a New York-based social network that hosts and publishes invite-only conversations. Branch focuses on providing online forums for in-depth conversations. Unconfirmed reports suggest the deal price to
India TV News Desk January 14, 2014 13:53 IST
India TV News Desk
New Delhi: Facebook said it has acquired Branch, a New York-based social network that hosts and publishes invite-only conversations. Branch focuses on providing online forums for in-depth conversations. Unconfirmed reports suggest the deal price to be around $15 million.

The deal was announced by Branch's co-founder in a Facebook post. "After two years building Branch and Potluck, I am thrilled to announce that we will be continuing our mission at Facebook," said Miller.

"We will be forming Facebook's Conversations group, based in New York City, with the goal of helping people connect with others around their interests. Their pitch to us was: "Build Branch at Facebook scale," he added.

"I am thrilled to announce that we will be continuing our mission at Facebook," Branch co-founder and chief executive Josh Miller wrote in a Facebook post.

Miller said the New York City-based startup's twin social networks, Branch and Potluck, will continue to operate independently but its nine-member team will form a Facebook Conversations group.

The group's goal will be to help Facebook users connect in meaningful exchanges based on interests, he said.

The start-up launched about two years ago with backing from The Obvious Corporation, a technology firm incubator formed and backed by Twitter co-founders Biz Stone and Evan Williams.