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Customers preferred Flipkart, Ebay for Diwali online shopping: Survey

PTI 02 Nov 2014, 15:10:06 PM IST

New Delhi: Customers preferred to purchase new products on the internet from e-commerce giant Flipkart, followed by eBay India, HomeShop 18, Amazon India, Snapdeal and Shopclues, according to a survey by brand and customer management firm Akosha.

"When it came to Diwali shopping, 39 per cent respondents said that Flipkart was one of their top choices followed by eBay India (23 per cent) and Amazon India (12.21 per cent) among others," Akosha said in a release.

Less than 10 per cent named Snapdeal and Shopclues for shopping online during Diwali, as per findings of the survey.

When it comes to regular online purchases, around 45 per cent respondents said they shopped from Flipkart, followed by Snapdeal (17 per cent), eBay India (15.89 per cent) and Homeshop18 (9.8 per cent), among others. These findings were compiled from the survey conducted with a sample size of 2,000 respondents and insights from Akosha's own internal database, the report said.

"Our constant endeavour is to ensure happy customers by providing them with innovative products, some of which are specially created and developed for them. We offer unbeatable deals and gamut of products across our various categories," HomeShop18 founder and CEO Sundeep Malhotra said in response to the findings.

No other firm commented on the survey.

The survey also found that almost 40 per cent consumers spend between Rs. 500 and Rs. 2,000 for online purchases with over more than 20 per cent spending above Rs. 5,000.

Pricing, customer service and return policy are three major parameters that influence buying decisions of the customers online, Akosha said.

"Both Flipkart and Snapdeal are known to render smooth and seamless check out and payment facilities. Flipkart also scores on good quality packaging and on time delivery," the report said.

Flipkart was also ahead in terms of brand recall amongst consumers.

As per the survey, when it came to buying electronic appliances, consumers preferred Flipkart and eBay India but Amazon India was the top choice for buying books. Almost 50 per cent of the respondents said that they mostly bought consumer electronics and mobile phones on shopping websites.

"It is interesting to note that before making purchase, people usually read the reviews of the e-commerce websites to know the experience of the customers who had already shopped there before. Over 78 per cent percent of the consumers checked the reviews of the e-commerce websites before shopping," the report said.

Snapdeal and Amazon India emerged as brands providing value for money with best deals and attractive prices, it noted.