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Godrej Security launches personal locker Goldilocks, eyes 40% growth in home safe products

New Delhi: Godrej Security Solutions today launched its personal locker Goldilocks priced at Rs 6,499.The company said on its launch that Goldilocks is India's first personal locker for the security of everyday valuables.The products will
India TV Business Desk September 23, 2015 17:04 IST
India TV Business Desk

New Delhi: Godrej Security Solutions today launched its personal locker Goldilocks priced at Rs 6,499.

The company said on its launch that Goldilocks is India's first personal locker for the security of everyday valuables.

The products will be sold through modern trade electronic retail stores such as Vijay Sales and Croma.

The company has initially launched 'Goldilocks' product in 15 cities but it plans to start selling across India in the next few months.

Commenting on the launch, Mehernosh Pithawalla, Associate Vice President & Head – Marketing, Godrej Security Solutions said, “With Goldilocks we not only offer consumers the safety value which is a given, but also help them stay organized and clutter-free with their everyday valuables, which is an essential need in our hectic lifestyle today.”

Read Also: Godrej Group banks on e-commerce to achieve 'Vision 2020' target

Goldilocks was unveiled by well-known street magician and mystician Ugesh Sarcar. Engaging in a tête-à-tête with the people, Ugesh Sarcar whisked away their valuables and demonstrated how easy it is to lose our everyday valuables. He said that Goldilocks' anti-theft alarm would prevent such attempts and would ensure the safety of the valuables.

In the near future, the company also plans to unveil a wall-mounted unit that will provide a common space to store everyday valuables for multiple users while still providing individual areas for each person.

The company is eyeing over 40 per cent increase in turnover from home safe products to Rs 170 crore for this year helped by innovative products launches.

"We are looking at Rs 170 crore turnover this year from our B2C business (business to customer)... We are seeing 35-40 per cent growth in home safe products. It is a niche product segment so we plan to push sales through disruption... launching innovative products," Pithawala told reporters at the product launch.

Home safe products accounted for Rs 120 crore in Godrej Security Solutions' turnover in the previous year.

Overall, Godrej Security Solutions is looking at Rs 860 crore turnover this year as against Rs 750 crore in the previous fiscal.

Pithawala added that penetration of home safe products in India is just 2 per cent.