1. Home
  2. Business
  3. How Samsung used Apple event to

How Samsung used Apple event to promote its own products

When the whole world set its eyes to Apple's big launch event of September 9, its rival Samsung took the advantage to promote its own product on Google search engine.The South Korean tech giant seized
India TV News Desk September 10, 2015 21:50 IST
India TV News Desk

When the whole world set its eyes to Apple's big launch event of September 9, its rival Samsung took the advantage to promote its own product on Google search engine.

The South Korean tech giant seized the high search frequency of Apple Event to promote its own flagship product Samsung Galaxy S6.

The marketing strategist of Samsung knew that a lot of people would be logging in on the internet to search about the much awaited Apple iPhone launch so it paid Google to use its AdWords service.

When the users searched the keyword ‘iphone 6s launch' on Google, the first result (of course paid) it displayed was of Samsung.

Here is what it looked like.

Apple, however, soon woke up and came up with their own Google AdWords to replace Samsung's.

This strategy was described by some as some calling it a smart move and some dismissing it as a cheap tactic

The tactic, however, did not affect search results on desktop and was limited to mobile only.