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OOHO: Forget plastic water bottles! These ‘edible’ water bottles are a real thing now

India TV Buzz Desk New Delhi 13 Apr 2017, 13:59:33 IST
India TV Buzz Desk

With the growing concerns over non-biodegradable waste products, it was a need of the hour to incorporate some eco-friendly ways into our lives. And in the wake of this, a sustainable packaging start-up based in London, UK devised an edible range of water bottles, or precisely, water bubbles. 

These water bubbles are called the Ooho! Quirky name, isn’t it? They are created by encasing a blob of drinking water in an edible membrane made up of natural seaweed extracts. With this water bubble, you can be sure that not a single bit of the product is wasted. You can drink the water with the casing intact! 

Watch the video: 

The team behind this innovative idea is called the Skipping Rocks Lab, which consists of a bunch of engineering fresh minds from RCA and Imperial College, London. They introduced this world-changing concept back in 2013. And ever since then, they are working day and night to turn their dream into reality. 

They have already raised over $750,000 through crowdfunding in just a few days! 

The startling facts suggest that the United States alone consumes 35 million plastic bottles per year. These plastic bottles take hundreds of years to decompose. This brilliant new idea has addressed the concern of growing plastic waste in such a sustainable manner. We’re looking forward to get our batch of these eco-friendly and edible water bubbles.