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2.0 promotions hit the sky: Hot air balloon featuring Rajini-Akshay flies over Hollywood

The makers of 2.0 starring Rajinikanth and Akshay Kumar have planned a grand promotional strategy for the film.
India TV Entertainment Desk New Delhi June 29, 2017 14:37 IST
India TV Entertainment Desk

The makers of one of the most awaited films of the year 2.0, starring superstar Rajinikanth and Akshay Kumar, have planned a grand promotion for the film. The makers have released a hot air balloon which have the images of both the actors. The 100-foot-tall air balloon was seen flying across the popular Hollywood signage in Los Angeles. As the film is grand, makers have chosen a grander way to promote it. 2.0 is the second instalment of Robot, which also featured the superstar.

Here are some pictures of the hot air balloon that are doing rounds on social media.

2.0 is touted to be one of the most expensive films of the Indian cinema. It is being said that Rs 40 crore are spent only on the film’s promotions. The makers are planning to promote the film in other countries and will be hosting a series of events for it. The release date of the film has been pushed and it will hit the screens next year. It is yet to be seen if the film manages to win hearts of movie buffs.

Oscar-winning composer AR Rahman has given the music of the film. 2.0 is directed by filmmaker Shankar. The project is bankrolled by Lyca Productions.