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Shah Rukh Khan and Anushka Sharma to go club-hopping in Mumbai. Here’s the reason

India TV Entertainment Desk New Delhi 02 Jul 2017, 14:34:55 IST
India TV Entertainment Desk

Yesterday, Red Chillies Entertainment released the making of song ‘Radha’ from movie Jab Harry Met Sejal’ which features Shah Rukh Khan and Anushka Sharma in the lead roles. Now the Harry and Sejal pair is geared up to go club hopping in Mumbai on Monday. They will be launching the new song for their upcoming movie Jab Harry Met Sejal, ‘Beech Beech Mein’. It is the second song from the movie after ‘Radha’. 

"In sync with the spree of treating the audience with innovative marketing strategies, the film's makers have decided to stay true to the title of the song and launch their song 'Beech Beech Mein' as they club hop," read a statement. 

The actors are scheduled to visit clubs from south Mumbai to the suburbs of the city. 

Also Read: Here’s the ridiculous reason why Shah Rukh Khan has been omitted from Oscars!

"Beech beech mein" will showcase Shah Rukh and Anushka grooving to the lively tunes of Pritam, amidst a club set-up.

The song's launch is yet another marketing innovation from the film's team after releasing a series of 'mini trails' as an unconventional introduction for the audience to the film's characters Harry and Sejals, and a visit to Ahmedabad to connect with girls named Sejal as they launched their first song "Radha" amongst the girls. 

Jab Harry Met Sejal is Imtiaz Ali directorial, produced by Red Chillies Entertainment. It will feature Shah Rukh Khan and Anushka Sharma in the lead roles. Shah RukhKhan is playing a Punjabi munda Harinder Singh Nehra while Anushka plays Sejal who’s a naive Gujarati girl. The flick is slated to release on August 4, 2017. 

(With IANS Inputs) 

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