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Akshay Kumar gets innovative for Special Chabbis

New Delhi,Dec 21:Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie Special Chabbis.A
India TV News Desk December 21, 2012 11:05 IST
India TV News Desk
New Delhi,Dec 21:Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie Special Chabbis.


A brain child of Akshay, the promotional trailer revolves around CBI raids on politicians' houses. The 45-year-old, who has been keeping purposely mum about Special Chabbis, is using it to build up interest in the movie.

"Akshay Kumar has consciously stayed away from talking about this film at all. He has kept it under wraps, so that he could do a teaser campaign about raids in various cities of India by a group of CBI officers," a source said.

A real-life heist drama, Special Chabbis is directed by Neeraj Pandey of A Wednesday fame. It also stars Manoj Bajpayee, Jimmy Shergill and Anupam Kher.

The Special Chabbis trailer will be released with Dabangg 2, which is coming out on Friday.