Brand Loyalty

For starters, a chidiya from Chandigarh has dropped in to share with me a tiddy-bitty on Saif Ali Khan, who was there for a promotional event of Lays chips, which he endorses. Seems the royal
PTI May 08, 2010 16:55 IST
PTI

For starters, a chidiya from Chandigarh has dropped in to share with me a tiddy-bitty on Saif Ali Khan, who was there for a promotional event of Lays chips, which he endorses. Seems the royal Khandaanwallah dude made no efforts to hide his loyalty quotient towards the brand of which he's an ambassador.

Aur pata hai kya? Saifu also revealed that girlfriend Kareena Kapoor too practices brand royalty, just like him. Hua yeh ki someone asked the Chhota Nawab if he's ever had

any differences with Bebo over using the brands they endorse. And he immediately ruled out any issues.
 
However, when probed further if he insisted that she too consume Lays since he endorses the brand, Saifu is said to have retorted, “Bebo digs into Kurkure since she

endorses it. We're both loyal as ambassadors and don't grudge each other's choice about endorsing competing brands.” Wah, kya baat hai!

Brand loyalty ho toh Saifu and Bebo jaisi. What say, my sweetums?