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After Honey Singh, Arijit Singh the current Bollywood fad!

India TV News Desk 20 Jun 2014, 6:59:15 IST
India TV News Desk
Bollywood industry has been bitten by the 'tried n tested rule' bug and this time film-makers are not overdoing with casting or repeating actors in their movies.

The industry these days is promoting only those singers, who have a high fan base. There were times when movie makers would have some type-casted jodis like, Govinda-Karisma, Govinda-Raveena, Akshay-Shilpa, Shah Rukh Khan-Kajol, and the most famous of all Rajesh Khanna-Sharmila Tagore in every second released flick.

People felt connected to these stars and loved to seem them being paired, seeing this producers would try every possible way to cash in moolahs; even if it meant repeating the same jodi in every second movie.

It seems the wheel of life has turned back again and Bollywood industry is now caught up with the acts of past.

Ever since Rohit Shetty struck gold with Honey Singh's 'Lungi Dance' for his hit Chennai Express, there had been a whirl of wind and every second movie, which was released in last 2 years had at least one song by the composer.

Honey Singh had gone up to give some amazing tracks for Akshay Kumar's 'Khiladhi 786' & 'Boss', Deepika Padukone's 'Cocktail', Ajay Devgn's 'Son of Sardaar', Sunny Leone's 'Ragini MMS 2'; even Amitabh Bachchan's 'Bhootnath Returns' couldn't manage a release without the 'Party With The Bhoothnath' sung by Honey Singh.