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Raju Hirani Directs SRK For A Commercial

PTI 09 Dec 2010, 15:43:09 IST
PTI
Bollywood director Raju Hirani of 3 Idiots and Munnabhai fame has shot a commercial with Shah Rukh Khan, says a media report.

Hirani shot an ad with King Khan for a fairness product. This is the first time they worked together and each came away with respect and admiration for the other.

The commercial that goes on air in the coming weeks was shot on Wednesday  at Filmistan. This isn't the Munnabhai director's first ad. In the past, he's shot ads with Amitabh and Kareena. Initially, Raju wasn't too sure if it was something he wanted to do but has now started enjoying shooting ads in-between his films.

To look after the commercials' work, he has started a new division under the banner of Canvas Films headed by Sanjeev Kishinchandani.