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Discovery Turbo now rebranded 'just for men'

IANS 28 Nov 2014, 6:57:11 AM IST

New Delhi: Men have a reason to cheer as Discovery Turbo is set to reposition itself as a 'men's only' entertainment channel.

The channel, replete with cars, gadgets and adventure, will be aired in its new avatar starting Dec 1.

Discovery Turbo is expected to fill the vacuum in the Indian television space by catering to the growing segment of men seeking to live life to the fullest.

"The refreshed Turbo will match the expectations of the Indian male audience seeking maximum out of every experience. The Indian television landscape is ever changing and we have stayed ahead of the curve by recognising the evolving trends and addressing them by creating new television genres and distinct audience segments," Rahul Johri, general manager - South Asia and Southeast Asia, Discovery Networks Asia-Pacific, said in a statement.

The channel aims to offer male audience fresh concepts ranging from adventure, combat, DIY, hobbies, lifestyle, reality, trends, challenges and auto.

The brand's mantra "Men Like That" will be demonstrated through the channel's new logo, bold on-air presentation and above all, through its programming and bold personalities such as Mike Rowe, Joel Lambert, Les Stroud and Gary Humphrey and Bill Wu.

The channel was launched in January 2010.