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Smriti Irani’s #IWearHandloom initiative goes viral

India TV Lifestyle Desk New Delhi 02 Aug 2016, 23:49:02 PM IST
India TV Lifestyle Desk

#IWearHandloom, an initiative started by Textiles Minsiter Smriti Irani has become quite a hit on social media. The initiative has been started to promote handloom consumption. The National Handloom day too falls on Sunday.

#IWearHandloom encourages the wearing and sharing of handwoven garments and accessories. The campaign began on Monday, and has found takers from all quarters.

The Twitter-based campaign is aimed at empowering handloom weavers of the country, and the Fashion Design Council of India (FDCI) is a frontrunner in the celebration of warp, weft and weaves.

FDCI president Sunil Sethi too has urged the fashion fraternity to promote handloom consumption. "With more and more trend-setters like you (Irani) recognising the value of hand-woven textiles and finding them relevant, the time is right to set the stage for a grander spectacle," Sethi, who himself shared a photograph flaunting handloom garments, said in a statement.

The initiative soon went viral on Twitter getting immense support from fashion designers, sportsmen, politicians and the public in general.

Acknowledging the support extended by FDCI, Irani said:

"I thank the FDCI along with top designers across the country who have played a critical role in making this campaign a success and helping mainstream handloom globally."

On Monday, Irani took to her social media account and posted:

"I support Indian weavers, here's my #IWearHandloom look - Handwoven Silk from Bihar. Share your look and tag five people."



With IANS inputs