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Direct friendship holds its own despite social networking

Washington: You are more likely to be friends with people living close to you despite the growing popularity of social media, according to data drawn from the location-based social network provider Gowalla.Research by the Social
IANS December 10, 2012 12:27 IST
IANS
Washington: You are more likely to be friends with people living close to you despite the growing popularity of social media, according to data drawn from the location-based social network provider Gowalla.



Research by the Social Cognitive Network Academic Research Centre (SCNARC), at Rensselaer Polytechnic Institute, also showed that people tend to move in groups of friends, and that two people chosen at random at a specific event (like a concert or at a particular store) are unlikely to be friends.