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Young girls' love for make-up inspires new cosmetics line

India TV News Desk 03 Aug 2014, 18:44:59 PM IST
India TV News Desk
New Delhi: Are you getting ready for a party, brunch, romantic movie date, a girls day-out? A new range of cosmetics offers different looks for all occasions.

If you wish to try the winged eye look to a smokey look, from pastel colors to young vibrant nail paints, from the pinks and peaches to coral and orchid - Street Wear's The Color Rich collection offers 24 shades of Ultra-moist lipstick, eight Mega shine lip gloss, 30 Rich nail enamel, two Perfection foundation and compact, two Majestic liquid eye liners and a kajal.

This colour cosmetic assortment is aimed at enhancing girls' style quotient.

“India is going through a huge transformation where girls like to dress and wear make-up at a very young age. In order to tap the potential new customers, Revlon has revamped its StreetWear brand by launching a complete range of stylish cosmetics - ‘ColorRich'," Rajiv Kumar, associate director (marketing), said in a statement.

The packaging of the products has been created using four unique characters that are young, independent, stylish, fun and streetwise girls to personify the quintessence of the collection.