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Indians move away from liquor, sales drop by 1-2% for first time in 15 years

India TV News Desk 06 Jan 2016, 19:24:01 IST
India TV News Desk

New Delhi: In good news from health perspective, India saw a decrease of 1-2% in liquor sales between April and November 2015.  This decline after a long gap of 15 years is credited mainly to the high taxes, sluggish economic growth and lesser brand launches in the market.

As per the report published by World Health Organization (WHO) in 2010, nearly 30% of India's population consume alcohol. Out of which over 11% indulged in heavy drinking.

The increased alcoholism in the country has been taking a toll on netizens, especially among the rural and poor households.

Every year, the average rural Indian drinks 11.4 litres of alcohol while the average urban person in the country consumes 5 litres of alcohol.

Notably, since the early 2000's, the country witnessed a rise of 10-15% in volumes but later the growth dropped to single digits in the year 2013-2014 and 2014-2015.

As per a study, 40% of accidents at work place are related to alcohol and annual loss due to liquor consumption stands tall at Rs. 70, 000 to 80, 000 million. Now, as Indians have moved away from the alcohol, irrespective of the reason behind, it's definitely a good sign for human health and economy.