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OC Faces Massive Shortfall In Meeting Its Revenue Target

New Delhi, Sep 26 (PTI) Amid negative publicity for the Commonwealth Games, the Organising Committee is facing a massive shortfall in meeting its revenue target.  Till date, only Rs 335 crore has come to the
PTI September 26, 2010 14:14 IST
PTI
New Delhi, Sep 26 (PTI) Amid negative publicity for the Commonwealth Games, the Organising Committee is facing a massive shortfall in meeting its revenue target.  

Till date, only Rs 335 crore has come to the OC's kitty as against the target of Rs 1,620 crore from various sources, including sponsorship, ticket sale, merchandise and broadcast rights.  

While the OC has received Rs 137 crore as sponsorship money, it has got Rs 185 crore for TV rights so far.  

Even ticket sale has come down after the bad publicity surrounding the Games. The total sale of tickets as on September 20 was only of Rs 10.66 crore.  

The collection from the sale of merchandise is so far Rs 80 lakh only.  

However, despite the problems, the OC is hoping to realise its overall target, including Rs 390 crore as sponsorship money.  

"There are total 10 sponsors and partners of the CWG who have committed to give Rs 390 crore as sponsorship money," said an official adding, "We are hopeful that they will fulfil their commitment."  

While Railways, the lead partner of the CWG, are yet to dole out Rs 100 crore as sponsorship money, other sponsors have also delayed their contributions.  

All sponsorship money will not be in cash as some will be in kind also, clarified the official.  

For example, Railways are running a special Commonwealth Games train across the country and another special train will be running to Agra for Games visitors during the sporting event as part of the sponsorship deal.  

Coca Cola, Reebok, Hero Honda, Amity University among others are sponsors of the Games.

Besides Railways, other PSUs who have committed sponsorship money are Air India (Rs 35 crore), Central Bank of India (Rs 50 crore) and NTPC (Rs 50 crore). PTI