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Delhi polls: State BJP prepare blueprint for campaigning

PTI 07 Nov 2014, 20:18:09 PM IST

New Delhi: Eyeing Assembly elections, Delhi BJP has prepared a blueprint of its campaigning strategy which will especially focus on youths, RWAs, traders, social and digital media.

According to BJP leaders, party has also decided to take the help of FM radio and approach colleges, universties, malls, coffee shops to reach out to voters, especially youths.

Party is also planning to use live media according to which LCD screens strategically will be placed in restaurants, malls, coffee shops and other public places.

Delhi BJP chief Satish Upadhyay said that a meeting to discuss plans of election campaigning has been scheduled on November 11 wherein office bearers of all district units will be present.

"We have asked our all morchas to be active ahead of Delhi Assembly elections. To reach out to people, party will approach RWAs, traders, unorganised sectors, FM Radio, colleges, universties and coffee shops" Upadhyay said.

Party leaders said that in the last Delhi Assembly elections, Aam Aadmi Party had used radio ads to reach out to more people and also criticised BJP and the work of all three municipal corporations.

"In this Assembly elections, BJP will also give ads on FM Radio and apprise the people of work done by the Narendra Modi government and municipal corporations and will criticise AAP chief Arvind Kejriwal for leaving people in the lurch in February this year," said another party leader.

"We will also revamp party's website where we will also appeal to people to vote for us," Upadhyay added.

The Delhi BJP president said the party will also launch door-to-door campaign across the national capital and approach every house so that people could connect to the party.