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PMG signs up Shikhar Dhawan for 3 years

PTI 29 Apr 2016, 17:09:02 IST
PTI

New Delhi: Professional Management Group (PMG), India’s first sports marketing company chaired by legendary cricketer Sunil Gavaskar has signed Indian cricket’s youth icon Shikhar Dhawan for a three year period.

As part of this long term association, PMG will now exclusively be looking after Shikhar’s brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management.

PMG will provide a focused team working on Shikhar with special emphasis on enhancing his dynamic personality and his connect with youth.

Commenting on the signing, Sam Balsara, Director, PMG & Chairman, Madison World said,”We are excited to sign up with Shikhar, one of the few batsman to play across all formats for India.

He is one of India’s most gifted cricketers with right aggression, competitiveness & consistency.

“He has made a place for himself with his solid and powerful batting skills. Being an instant crowd favourite, brands would love to associate with such a strong personality in order to project high spiritedness and exuberance amongst their target audience.”

PMG signing youngsters like Sarfaraz Khan, Rishabh Pant and Prithvi Shaw, the signing of Shikhar now shows PMG’s intent of being serious player in the Player Management vertical.