R Ashwin set to conquer ad world, will endorse over 15 brands
Days are only getter better for India’s star spinner Ravichandran Ashwin. After being named as the International Cricket Council's Player of the Year for his exceptional bowling display, Ashwin is now set to spin his magic in the world of advertisements.
Sports consulting and talent management solutions company ITW Consulting Private Ltd will make the Indian all-rounder an ambassador for over 15 brands by the end of this year, a top company official said.
The company has signed with Ashwin to manage his commercial brand endorsements.
"There is good potential for brand Ashwin. We intend to bring in excess of 15 brands," ITW Consulting co-founder Bharirav Shanth said.
According to Shanth, brand equity level has certainly gone up and by the end of this year, he will be the face of most number of brands.
Queried about Ashwin's attributes and why should a brand owner hire him as an ambassador, Shanth said: "Ashwin has a clean image, a tough player on the field, a commitment to perform and dependable."
Those brands that convey these attributes would certainly pitch for Ashwin, he said.
"We will decide which brand to endorse," Ashwin added.
According to Shanth, after the legendary all-rounder Kapil Dev, the Tamil Nadu player is the genuine world class all-rounder that the nation has.
"In terms of brand equity had Kapil Dev been playing now, he would be earning more than the topmost cricketers now. The market now is completely different from what it was when Kapil Dev was actively playing cricket," Shanth told IANS on the side lines.
Speaking about his playing style and the changes, Ashwin said his mother once told him that a person will not improve unless he changes is attitude.
"Change and improvement are directly proportional," Ashwin said.
Ashwin refuted views that a vacuum has been formed with M.S. Dhoni stepping down as the skipper of India's One-Day International and T20 International teams.