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Messi leads ad campaign that includes World Cup rivals

London: Lionel Messi is teaming up with a slew of World Cup rivals for a global advertising campaign.   The Argentina forward is working with rivals including Brazil defender David Luiz, Netherlands forward Robin van Persie
India TV News Desk January 16, 2014 18:01 IST
India TV News Desk
London: Lionel Messi is teaming up with a slew of World Cup rivals for a global advertising campaign.
   
The Argentina forward is working with rivals including Brazil defender David Luiz, Netherlands forward Robin van Persie and Belgium defender Vincent Kompany in the advertising campaign for Pepsi.
   
Others involved in the campaign include England forward Jack Wilshere, Spain defender Sergio Ramos and United States forward Clint Dempsey.
   
The World Cup is one of the biggest occasions for advertisers to reach a global audience and has made it one of the most coveted sporting events for companies to link their brand to.