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Nine numbers in one SIM: BlackBerry's secret weapon to woo Indian buyers

Handset maker BlackBerry on Thursday said it is in discussions with regulatory authorities and telecom operators in India to launch its virtual SIM solution by year-end.Using the solution, consumers will be able to use as
nine numbers in one sim blackberry s secret...
India TV News Desk May 08, 2015 16:50 IST

Handset maker BlackBerry on Thursday said it is in discussions with regulatory authorities and telecom operators in India to launch its virtual SIM solution by year-end.

Using the solution, consumers will be able to use as many as nine mobile numbers through a single SIM card.

"We are seeking clearance from regulatory authorities. We are also conducting pilots for the solution with operators here. We hope to launch the virtual SIM solution by end of the year," BlackBerry India Managing Director Sunil Lalvani said.

Last year, the Canadian firm had acquired virtual identity solutions provider, Movirtu, to beef up its offerings for enterprise customers.

"The technology allows an individual to have both, a personal and business number on a single mobile device, with separate billing for voice, data and messaging usage on each number. People can switch between business and personal profiles easily without carrying multiple devices or SIM cards," he said.

Lalvani, however, declined to comment on the names of the partners.

He added that the solution has been deployed in certain parts of Africa and the company is in discussions for roll-outs in Europe and other Asia Pacific countries as well.

BlackBerry has been aggressively looking at expanding its software and services offering to the enterprise users as it loses ground in the hardware space amid stiff competition from the likes of Apple and Samsung.

According to research firm IDC, BlackBerry's market share has declined from 8.1 percent in October-December 2011 to 0.4 percent in the last quarter of 2014.

The company, however, remains bullish on its handset business. It has announced the launch of BlackBerry Leap, which will be available in India from June. The price of the device in India will be announced closer to the launch.

 

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