Yu Yureka courts controversy over number of units sold in its first sale

New Delhi: Homegrown handset Micromax's online-only brand Yu Televentures, yesterday claimed that it has sold 10,000 units of its Yu Yureka smartphone within three seconds. However, according to blogger Abhay Rana, there is a catch.
yu yureka courts controversy over number of units...
India TV News Desk January 14, 2015 17:46 IST

New Delhi: Homegrown handset Micromax's online-only brand Yu Televentures, yesterday claimed that it has sold 10,000 units of its Yu Yureka smartphone within three seconds. However, according to blogger Abhay Rana, there is a catch. The blogger, who has done some tracking of the Yureka sale, claims that Amazon sold less than 3,000 units of the phone.

The blogger claimed that there were only 3000 devices on sale today, out of which only 2657 were claimed, after which the sale was shut down.

On his blog, Rana has shared details of the deal which are available if you invoke Amazon's API, showing that only 3,000 units were available, and only 88 percent were claimed.

(A screenshot of the post)

At the same time, the early closure of Yu Yureka smartphones has also generated lots of negative sentiments online with many prospective buyers turning to Twitter to vent their anger.

Dubbed “the Zeus of phones” by Micromax, Yu Yureka is a very non-Micromax looking smartphone. It comes with a 5.5-inch 720p (720x1280 pixels) IPS display with a pixel density of 267ppi and Gorilla Glass 3 protection. Yureka offers dual-SIM support, with slots for Micro-SIM cards ensuring that the phone supports existing 4G networks on TD-LTE Band 40 as well as new 4G LTE networks that will come up on FDD-LTE Band 3 on which newer networks are expected to be rolled out.

The device is powered by a 64-bit 1.5GHz octa-core Snapdragon 615 SoC (MSM8939), coupled with Adreno 405 GPU and 2GB of RAM. This is the same chip we have seen in Vivo X5Max phone. It runs the Cynaogen 11 OS as the result of an exclusive tie-up with Cyanogen Inc.

The handset comes with 2GB of RAM and 16GB of storage, of which slightly over 12GB is available to users as well as a microSD card slot.

Yu Yureka comes with a 13-megapixel Sony Exmor CMOS sensor rear autofocus camera with an f/2.2 aperture and flash. A front-facing 5-megapixel fixed-focus camera is also onboard. The phone can also shoot slow-motion videos as 60 frames per second and a future software update will make it capable of shooting slow motion video at 120 frames per second.

Related Tags: Micromax Yu Yureka
 
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